Mr. Moore first came to Caro in September of 1965 with his business partner Bill Burton. They first broke ground in April 1m 1966, just a few months after coming to Caro. At the time, Moore Motors was named Burton-Moore Ford and could sell Ford and Mercury vehicles but in 1968 they were approached by Lincoln Mercury to become the Lincoln dealer for Tuscola and Sanilac Counties.

In 1970 Mr. Moore bought out Mr. Burton and became the only owner of Burton-Moore Ford. Chrysler approached Mr. Moore about selling for the Dodge Plymouth Chrysler franchise and so they became their authorized dealer. This is around when Burton-Moore Ford became Moore Motor Sales.